Personality in your Notification
Not a distraction but an engagement
Most of the apps nowadays have notification and sometime it might be a minus if it is not being used correctly. Building a personality in your product including your notification makes user feel like they are really interacting with your product and more relatable.
What do you represent?
What’s does your notification mean to user? In a conversational way like a coach that motivates user? or is it just a notification that inform you about your food delivery progress?
Of course you have to craft your notifications conversation in a way it does not burden your user. So far Human has the best notifications as every day I will get different quirky notification based on my activity of that day.
How will you address your user?
In mobile, we classify notification into local and remote notification. You calculate and schedule a local notification for future date (etc future 1 sec) to prompt. Remote is prompted from the server. You might need to check if you are able to get user’s name in your copy text for your different types of notifications.
Second-person view: Hi! Seems that you jogged for more than 6000 steps this week! Well done!
Third-person view: Hi, Amy! Ready for a run today?
This might be trivial but imagined in your whole app you use random addressing all over the place
Time to notify
Being treated as a distraction is the last thing you want from your user. While some app’s settings can provide user options to customize their notification experience, angry user will turn off all your notification from iOS settings and you will lose notify really useful information to your user.
Some notifications are presumedly perform much better at Friday (Voila, TGIF).
User are more likely click into your notification if it is relevant.
Foursquare does a good job on location-based notification which notify on best rated restaurant when I was near to that restaurant. With this, user will have the impression to use Foursquare if they want to have some ideas on where to eat.
Where are you from? Culture in context
When your app is being used in different region, direct translation might sounded static and awkward. User feels a sense a belonging if local context is being added.
Sheesh. Killer month, <name>. That’s a record! 🏆
- Not the same meaning as English version. User is being informed that they did well this month(main objective).
Some apps include user’s location or festival in the notifications context to make user feels more “homey”.
Sounds and Actions
Sound helps user to distinguish your app from the other app notifications without looking at the interface. It is advised to use short and distinctive voice.
Notification can incorporates relevant actions for user to perform faster shortcuts or direct interaction without wake the app up. Rather than “Clear” as only action for your notification, on different types of notification, you can have buttons or image to let user understand more of your content given the limited text you are displaying. For example, when user being notified he/she scored as first runner of the week, actions like tapping to dashboard then to the progress page (save steps) or share to others straightaway are one of the shortcuts as well.
With more flexible options are being given on notification on mobile platform, you can encourage your user to feel more “attached” to your app.